The Beyond

Brand Identity for a Legacy Messaging App

The team behind The Beyond came to us with a meaningful challenge: to create a visual identity for a new app that allows users to send messages to loved ones after they pass. The concept was powerful, a blend of technology, memory, and trust, and it demanded a brand that felt emotionally grounded, modern, and comforting.

We were tasked with translating that heart and vision into a visual language that would appeal across generations, signal security and warmth, and help The Beyond stand out in a crowded wellness and memorial-tech landscape.

Services Provided

• Logo design

• Visual identity and art direction

• Color and typography systems

• Brand guidelines

Approach

We developed a logo rooted in personal connection, using hand-drawn floral elements and soft, humanist typography to reflect remembrance and care. The organic motifs evoke legacy and growth, while the minimal structure kept it modern and adaptable for digital use.

The color palette leaned into gentle, comforting tones that communicate calm and security — supporting users at moments that are often emotional and deeply personal. Paired with typography chosen for both its clarity and warmth, the brand’s tone is approachable and trustworthy across the app UI, social presence, and marketing materials.

To support scalability, we delivered a comprehensive brand guide covering logo usage, color breakdowns, fonts, and voice principles — ensuring that future designers and developers could build upon the identity with confidence.

Outcome

The final brand is both memorable and emotionally resonant. The Beynd launched with a visual identity that reflects the depth of its mission and offers users a sense of peace, dignity, and connection. The client was thrilled, noting that the brand struck the perfect balance between innovation and humanity.