Endow & Magnifica
Brand Identity & Design System
Endow (Educating on the Nature and Dignity of Women) approached us with a strong logo and mission but needed help bringing visual cohesion and beauty to their printed materials. Alongside this, they were preparing to launch Magnifica, a new initiative rooted in the same values but with a distinct identity. They came to us to design the Magnifica brand from scratch, and to create a shared, scalable design system for both platforms, one that would support their growing library of study guides and educational content.
Our task was to honor the dignity of their work and mission while creating a visual system that could flex with them as they grew, and be maintained internally by their team.
Services Provided
Visual identity and logo development for Magnifica
Brand extension for Endow
Custom cover design for dozens of study guides
Interior page layout templates (InDesign + Word)
Print-ready and editable file delivery
Visual system documentation and guidance
Process
We began by creating a logo and visual identity for Magnifica that harmonized with Endow’s existing look and feel while standing confidently on its own. Drawing from sacred art and modern design principles, we crafted a logo and typography system that reflected the spiritual and intellectual heart of the work.
From there, we designed a flexible suite of layouts and templates that brought consistency and beauty to every study guide. Covers were built with enough variation to distinguish each piece, while the interiors prioritized clarity, readability, and ease of printing or digital use. Importantly, we delivered templates in both professional and editable formats so their team could implement updates independently.
