The Original Del Taco

Branding & Ad Design

When the original Del Taco in Barstow needed a fresh marketing push, we helped celebrate its legacy while honoring its roots. Still owned and operated by company founder Ed Hackbarth, this location is one of a kind. We rebuilt the original Del Taco logo using decades-old photos and video stills, carefully recreating it as a clean vector file for modern use while keeping its historic charm intact. With the restored logo, we designed a series of billboard ads to promote the location and amplify its unique story.

Services Provided

• Logo recreation from archival references

• Vectorization and cleanup of historic logo

• Billboard design and layout

Outcome

The new assets gave the Barstow location a polished, professional edge that still felt retro and familiar. The billboard campaign caught eyes along the highway and reinforced the restaurant’s status as a community staple and a destination for fans of the original.